I just read this in the New York Times:

To finish off the Smiths’ ground beef, Cargill added bread crumbs and spices, fashioned it into patties, froze them and packed them 18 to a carton.

The listed ingredients revealed little of how the meat was made. There was just one meat product listed: “Beef.”

Smith’s hamburgers have breadcrumbs in them and they are not listed in the ingredients! Not that I am a hamburglar, but you’ve got to think that if one company is being dishonest in their labeling, that a few more are. Yikes. I guess those celiacs who call the company to inquire about ingredients aren’t so paranoid after all. Sigh.